Oxnard CA Real Estate and Community News

Office Exclusive - 353 Tirre Ct, Santa Paula, CA 93060



Office Exclusive - 230 S Ojai St Santa Paula CA 93060





June 20, 2017

Lessons From "The Big Short"

I just saw the Big Short this week, and it got me thinking about some things.

A lot of the time when we’re making a decision, there’s a lot of people who will tell us not to do something. They do that because they want to protect us from doing something that will hurt ourselves.

There have been times in my career where I’ve had clients who were excited about buying a property and when they go to open up escrow, they get cold feet. This could be for a number of reasons - their payment ends up being higher than their current rent, for example. 

One instance that comes to mind is a client who opened up escrow on a property and then got cold feet because he received advice from people close to him that the market was going to continue to go down, and that maybe it wasn’t a good time to buy. As it turns out, that same property that he didn’t end up closing on appreciated more than $100,000 in the years since.

There are a few key things that I took away from this movie. The first is be careful who you’re getting advice from. If you’re seeking advice, look for the people with experience in what you’re wanting advice for. If you want to get into rental properties, talk to someone with experience in that.


If you’re seeking advice, look for the people with experience.


The second key here is to make your decisions based on the facts. Look at everything logically and make sure that you’ve got all the information you need to make a great decision for yourself. 

If you’ve got any questions related to this topic or you’re looking to buy or sell a home in Ventura County, please give me a call. I’d be happy to help!


Posted in Real Estate News
June 6, 2017

The Most Important Advice for Any Aspiring Top Producer

I recently had an agent ask me what it would take for them to become a top agent in Oxnard or a top agent in Camarillo. I remember asking my mentors this same question many years ago, and it brought me back. So I told the agent what my mentor told me. 

I said, “Who’s car do you see when you get here in the morning and who’s car do you see when you leave at the end of the day?” The answer, of course, is my car.

I told the agent that the answer to becoming a top producer isn’t rocket science; it’s a balance between showing up and putting in the work day after day. If you work hard, the results will come. As one of my mentors once told me, “It takes twice as much gas to get a boat going than it does to run it once it’s cruising.” Once you put in the hard work to get your business rolling, everything will seem to be in cruise control.

When I first started working in Ventura County real estate, I put in the extra hours because I was willing to. That’s the key. This isn’t a nine to five job. If you treat it that way, you’ll never reach the level of success you desire. It took me a whole year to get my boat going. I only took four days off during this time, but it got my career going.


The answer isn’t rocket science.


Although things are easier now than they used to be, it doesn’t mean I’m still not putting in extra work. To be the best real estate agent in Oxnard or the best real estate agent in Camarillo, you have to make sacrifices. What are you willing to sacrifice? It’s not the sexiest thing, but it works.

I’ll tell you what I told the agent who asked me this question. There is no secret formula to succeeding in this business. It’s all about hard work and dedication to becoming the best Ventura County real estate agent you can be.

If you have any questions for me in the meantime about the Ventura County real estate market or your career path, give me a call or send me an email today. I would love to hear from you.


Posted in Marketing Plan
May 19, 2017

A Lesson in Doing the Right Thing for Your Client

I have a cool little story I’d like to share with you today regarding something that happened to me with one of my clients. 

I initially met with this person about six months ago. They gave me a call and told me they were ready to sell their property. When I met with them, though, I learned that they didn’t need my services at the time, and I let them know that. Instead of selling their property and making a profit, they actually just wanted to transfer it to a family member. 

They thought they needed the services of a real estate agent because another agent had told them that the only way to transfer their property to this other family member was by using a real estate professional. If they were selling the property to this person, it would make sense to use a Realtor, but they weren’t. 

After hearing all this, I told them they were better off speaking with a mortgage professional and getting that family member qualified for the property so they could transfer it and that family member could have their own loan on it. I then recommended them to a loan officer, and they talked to them.


This story comes down to doing the right thing for your client.


That very same client called me today and said their other family member decided not to buy the property and now they were looking to sell it. They called me instead of the agent that told them they needed a real estate professional.

I believe they called me because that other agent was putting their personal interests above their client’s. They didn’t need a real estate professional, but the only way that agent was going to make a commission was by giving them that advice. I didn’t give them that advice because I didn’t feel that it was the right thing to do. I gave them the advice I felt was correct. In return, I was the one they contacted now that they need to sell. 

This all comes down to doing the right thing for the client. While it’s true that we’re 100% commission-based, when you have business going on all the time, you’re not just looking for the commission check—you’re looking out for the client’s best interest and making recommendations based on that. 

When you do that so often, you have people calling you all the time, referring you, and wanting to do business with you. They know you’re not focusing on the paycheck; you’re focused on the relationship between you and them, growing that relationship, and the future business that comes along with it. 

I’m a firm believer that if you do the right thing for the client, you’ll get rewarded for it eventually. Today proved this belief. We’ll have the listing on the market for this client by next week, and we’ll get it sold for them. 

If you or anybody you know is looking to buy or sell a property and you want an agent who will look out for you best interests, give me a call. Until then, make it a great day!

Posted in Real Estate News
May 4, 2017

3 Great Tips to Grow Your Business

I was recently on a top producer panel for the National Association of Hispanic Real Estate Professionals and they asked us about tips for new agents. I thought about it and I realized there are actually three great tips for anyone, not just agents, who is trying to grow their business. 

The first is invest in yourself. I can’t stress enough how important it is to invest back in yourself and your personal growth. No matter what you do, you’ll have that growth to fall back on. Read books or subscribe to Audible. The greatest minds have left behind books that will help you succeed, so take advantage of that.  

Get involved with coaching. Make sure whichever coach you choose has done exactly what you want to accomplish. For example, if you want to sell 100 homes a year, don’t get a coach who has never sold a property or only sells 20 a year. Get a coach who is already accomplished. There are far too many people on the Internet trying to tell you how to do something they have never done, so make sure who you choose is reputable. 

Attend different seminars. Some of my best connections were made at seminars. In fact, my best friend and soon-to-be best man at my wedding, Andrew Garcia, and I met at a seminar. They present valuable content, but the real value is going to come from the people you meet and connect with there. 


Get yourself a coach and start attending different seminars to help invest in yourself.


The second tip is to focus on attracting new business. Real estate, whether you like it or not, is a sales business. You need to go out and meet people. The more people that know you, begin to like you, and see you as a resource, the better. For example, if you owned a restaurant that had the absolute best food, it wouldn’t matter if no one knew about your business. You have to attract your own customers. Before anything else, focus on your lead generation. 

Finally, stay consistent. I personally spend six days a week consistently working on my business to be the top Realtor in Oxnard. There are a lot of people that do what I do, but what sets me apart is the fact that I go into the office day in and day out to push and grow my business. That’s what it takes. Without consistency, it’s incredibly hard to get into a pattern that is conducive to growing your business. 

If you have any questions about this topic or Ventura County real estate, don’t hesitate to give me a call or send me an email. I’m always happy to help!

Posted in Marketing Plan
May 1, 2017

Focus on Mastering Your Craft to Be Successful

I recently realized that I am starting to reap the rewards of all the hard work I put in a few years back. That got me thinking about how I got here. 

During my journey there were a couple choices I had to make. The first was whether to focus on one thing at a time or multiple things at once. For example, people would suggest I get an insurance license to supplement my income, but I am a firm believer in focusing on one thing at a time. 

I didn’t want to be a one-stop shop. I wanted to be the best at one specific thing and master what I was doing, which is what led to my success. 

As a real estate agent, if you have other jobs like also being an insurance agent, you’re only a part-time real estate agent. You lose focus on being the best at one thing. 

My advice is to add sources of income around that one thing you’re striving to master. For example, as a real estate agent, I would need to add something that complements being a real estate agent, like investing in real estate. I could also open a staging company or flip homes instead of venturing off into different fields that don't complement the profession I’m trying to master. 


If you focus on one thing and master it, you’ll reap the rewards.


You want to focus on one thing, master it, and become the expert people go to with their needs. People will trust you to get the job done and answer any of their questions. After that, I guarantee you’ll start to reap the rewards just like I have. 

If you or anyone you know is looking to jump into the Ventura County real estate market to buy or sell a home, don’t hesitate to give me a call or send me an email. I look forward to hearing from you! 


Posted in Real Estate News
April 17, 2017

Are Short Sales Good or Bad?

What is a short sale? A short sale is when a homeowner is underwater on the property and needs to sell the home. The homeowner accepts the offer, but the bank still has to approve the short sale. 

Every short sale is different. Some short sales are good and others are bad. There are definitely short sales that you should stay away from. 

For example, let’s say the property is priced at $500,000 and the owner accepts a $400,000 offer. You might fully execute the contract, but the bank still has to approve it. Short sales can actually take quite a bit of time because the bank needs do their research; after all, they are taking a loss on the property.

The bank will order a broker price opinion, or BPO, to see if the homeowner is selling the property for what it is worth. They will send an independent real estate agent to the property to do an evaluation. The bank will also make sure that the owner has some kind of hardship that has rendered them unable to make their mortgage payments. So, although the homeowner might accept your offer, it is up to the bank to give final approval. You can spend months in a short sale transaction only to have the bank turn you down. 


There are a few signs that you should stay away from a short sale.


So, how do you know if you should stay away from a short sale? There are a few signs you should look out for: 

  1. The property is priced substantially below market value. If the home’s market value is $500,000 and it’s priced at $300,000, then the bank is not going to approve that offer. If the property is distressed or uninhabitable, then you might be able to get away with such a huge price drop. However, the bank is already losing money, so they aren’t going to let you get into the home for $200,000 under the market value. 

  2. The house has multiple loans and liens. Every short sale is different. If the homeowner is only underwater on one loan, that is more likely to close than a property with two or three loans. If there are child support liens, tax liens, or other liens on the property, that short sale will take a very long time and likely fall through. Why? Each lender has to approve the loan. You might get the first loan approved and then get 45 days to close the sale; if it takes more than 45 days to get approval from the second lender, then you will have to go back to the beginning. 

  3. The listing agent is from out of the area. Many agents outside of our area don’t understand the market, so they underprice the property. Remember, if a property is underpriced, the bank probably won’t approve the transaction. 

  4. The agent does not have short sale experience. As you can see, short sales can be very complicated and take months or even a year to close. You need to work with a local agent who has short sale experience in order to move forward. 

Short sales are a good opportunity for you to get a good deal. Just make sure that you ask your agent the following questions: 

  1. How many loans are on the property? Are there additional liens on the property? 
  2. Does the listing agent have short sale experience? 
  3. Is the property priced close to the market value? 
  4. Is the listing agent here locally? 

If your agent is able to answer those questions favorably, then you can go ahead with the short sale. 

Finally, you need to consider whether the homeowner is ready to sell. If you see a short sale sign that says “Drive by only,” then that may mean the seller hasn’t fully let go of the property. They may need to sell the property but are not emotionally prepared to do so. In some cases, the homeowner might be trying to figure out a way to keep the home. You don’t want to get two or three months into a short sale only to discover that the homeowner is keeping the property after all. 

Ultimately, short sales can be very complicated. If you have any questions about purchasing a short sale property or if you are curious about any other real estate topics, just give me a call or send me an email. My team and I would be happy to help you!

Posted in Selling Your Home
April 3, 2017

The Jose Morales Show: What Is a Living Trust?

Welcome back to The Jose Luiz Morales Show, a program dedicated to providing value to you in your business career and helping you with your personal development. Today I’m joined by attorney Katie Becker to answer the question “What is a living trust?(Mira en español)

Katie has been practicing law for five years and was working as an estate planning and probate paralegal for four years before that, which means she has almost 10 years of experience on the matter. 

Take a look at the video above to learn everything you need to know about living trusts, including how a living trust affects you. 


Today you’ll learn everything you need to know about living trusts.


If you have any questions for Katie, you can go to their website www.venturaestatelegal.com or call her at (805-525-7104). She would be happy to help you! 

As always, if you have any questions for me or are looking to buy or sell a home in Ventura County, please don’t hesitate to give me a call or send me an email. I look forward to hearing from you! 

(Mira en español)


April 3, 2017

The Jose Luiz Morales Show: Ep. 7 (Español)

March 30, 2017

Why Is Your Credit So Important to Building Wealth?

Growing up, I worked at the same shop as my dad, and sometimes he would take me to a place called Henry’s Cafe for lunch. Me and my dad would talk about a lot of different things at these lunches, but one of the big pieces of wisdom I took away from him was actually about my credit. 

My dad told me that I always had to take care of my credit because if you don’t have it in this country, you’re nothing. His philosophy was that if you have good credit, you are able to borrow money. You can then use that borrowed money to make more money. It’s a concept that rings true in real estate.

The best way to obtain and grow your wealth is not by your yearly income. The way to build wealth is by obtaining assets. I’m so grateful he gave me that advice growing up. The ability to borrow money to leverage yourself is huge. I did just that in the market we are in right now, back in 2012. I was able to buy three rental properties because I had good credit, enough money saved for a down payment, and I leveraged the property with 20% down. The bank then let me borrow 80% of the purchase price on the property. Those properties have since appreciated in value, and I’ve doubled my money in terms of the homes’ equity.


We can help repair your credit.


I don’t mind paying taxes, because it means that I can qualify for loans to buy more properties and continue to build my wealth. If you make money in cash or under the table, it’s going to be harder for you to build wealth. Without paying those taxes, nothing will happen to your credit and you likely won’t qualify for a loan to buy a home. If you’re a business owner, make sure to pay those taxes. You’ll be happy you did when you are able to invest your money and build wealth because of it.

If you don’t have such good credit, I know a great credit repair expert I can send you to. If you have any other questions for me or you’re looking to buy or sell a home, give me a call or send me an email. I look forward to hearing from you.

Posted in Community News
March 17, 2017

Why Is It So Important to Stage Your Home When You List It?

These days, you have to sell your Ventura County home twice—once online and once in person. In each instance, the home must be shown in its very best light. How do you show your home in its best light? By having it staged.

To that point, my guest for today’s live stream episode is Penny Bergstrom. Penny is a professional stager and the owner of the staging company Delicious Decors. In her words, home staging is a marketing tool used to get your home ready to sell. Statistics validate the effectiveness of home staging. Staged homes sell 84% faster on average than non-staged homes and for a 16% higher price.

In our full discussion about the art of home staging and how it benefits sellers in Ventura County, we touched on important topics like:

  • (3:08) The synergetic relationship between professional photos and a staged home.
  • (6:05) How to stage (hint: all personal items must go). 
  • (9:08) The pitfalls of marketing a vacant home. 
  • (18:35) The return on investment staging provides. 
  • (25:20) What you can expect from a staging consultation.

I’m a firm believer in home staging because I’ve seen the emotional impact it makes on buyers. If you’d like to know more about the process and how it can benefit you, watch the video in its entirety above. 


How you live in a home and how you stage it to sell are two different things.


A special thanks to Penny for joining us in today’s discussion. If you want to reach her, you can call her at (805) 448-9226 or visit her website at www.deliciousdecors.com. If you have any more questions for the top agent in Oxnard, feel free to give me a call or shoot me an email. I look forward to speaking with you.