Networking and Online Marketing
In any real estate market, there are generally three types of buyers:
- Local buyers: They search local magazines, drive neighborhoods and search online.
- Out-of-town buyers: They use the internet as their main research tool.
- Buyers that are under-the-influence (of other agents): These buyers work with other agents.
As agents, we know how important it is to network with other real estate professionals in the market. Our system helps utilize the vast number of professionals in the field to help our clients. Many people think that you have to work with a neighborhood-specific agent. This simply is not true. Working with a network of agents allows us to access properties in different locales. In fact, 70 percent of all home sales go through co-op agents.
We take advantage of this by targeting specialists in the area. We go after other agents who have successfully sold homes so we can increase the traffic to your property. We believe that working in a co-op partnership means fairness, so we offer fair sharing of any commission. We work hard to maintain good relationships with other realtors to ensure our clients reap the benefits.
We also recognize that marketing tools are evolving. We have embraced the benefits of marketing on YouTube, Facebook and other social media sites. We work hard to master social media marketing and focus on maximizing exposure to your property.
We collect information
A common mistake many realtors make is to place a sign in your yard, slap advertisements up on a few websites and wait. When sellers do not buy, the price of the home drops and the seller is left feeling frustrated.
To reduce the amount of time your home is on the market, we monitor showings in your home. We get feedback from the buyer and the agent to find out how the showing could have gone better, determine if the interested party found another home (and why they chose it), and then get feedback on the pricing of the home. This helps us market your home better.
You Benefit!
This constant monitoring of the sales process allows us to understand how potential buyers see your home. This lets us identify problem areas and develop tactics for showing your home in the future. We also provide easy access to the information so you know what is going on too.
Too Many Homes
Another common problem is that there are simply too many homes of the market for agents to view. An agent could spend hours sifting through potential homes for their clients. We help ease their load, and move your house faster, by proactively contacting other agents in an effort to find parties interested in the type of property you are selling.
This process means less waiting for both the buyer and the seller.
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