If we break down the jobs that a real estate agent performs, most make less than $25 an hour and many more make less than $50 an hour. If you are running business-related errands during the day -- inputting an MLS listing, putting a lockbox out at a property, or picking up a check -- you are performing tasks that are low in value. For someone cutting their teeth in the industry as a real estate agent, this is important and necessary work. However, these are not the kinds of things that a real estate business owner should be doing, even though the industry considers those things as core to the business.
Think about it: as a business owner, your time is incredibly valuable. You need to ensure that you are maximizing the value that you create. That can mean closing or converting high-value deals, but it can also mean streamlining your business processes such that the employees you delegate work to can get their jobs done more efficiently and without you having to continually invest your time in the minutia of the business’ day-to-day operation.
